ArtCaffé, a renowned restaurant and bakery chain, recently inaugurated its 38th main branch in Eastleigh, Nairobi. With this milestone, the establishment now boasts a total of 47 branches across the country, including nine food kiosks. Positioned near the established Java outlet, this new branch introduces an authentic Middle Eastern culinary experience to the vibrant neighborhood, adding to the competitive landscape of Nairobi’s food scene.
Details of the New Branch
The newly opened ArtCaffé branch in Eastleigh promises a Middle Eastern cultural immersion, showcasing intricate mosaic patterns, traditional textiles, and vibrant color schemes that transport diners to the heart of the region. Sylvia Karimi, ArtCaffé’s marketing general manager, emphasized the significance of this branch, underlining its role in aligning with the brand’s strategy to actively engage and serve the local community, especially in an area where it previously had no presence. The expansion not only reflects ArtCaffé’s dedication to meeting market demands but also signifies its commitment to diversifying its offerings.
Community’s Response and Unique Offerings
Salma Haji, the branch manager, expressed the community’s warm reception, attributing it partly to the efforts made to understand and respect the local culture during the branch’s establishment. The community has particularly embraced popular dishes such as the Harissa Shish Taouk and Dum Ka Murgh. Additionally, the new outlet introduces an extended menu featuring 18 distinctive dishes, further enhancing the culinary diversity and options available to the residents.
The Changing Landscape of Local Coffee Chains
ArtCaffé’s expansion in Eastleigh aligns with the broader trend of increased branch expansions by local coffee chains in Kenya. This growth is spurred by the rising affluence of the middle class, leading to heightened interest in luxury experiences, including frequent visits to coffee shops and dining establishments.